Olympic Delivery Authority
Allies and Morrison
Bow West Concrete Batching Plant\'s vehicular screening area was used as the VIP entrance into the Olympic Park during the London 2012 games, allowing access for heads of state, government and OOC officials. This entrance brought the visitors through a working concrete factory that was temporarily closed during the games period.
The brief included the specific instruction to illuminate the plant in purple light in line with the London 2012 branding. Speirs + Major took this idea and evolved it, formulating a design concept that would reveal the plant's form through a combination of washes, accents and shadows whilst working within a constrained budget. The use of dichroic glass filters also allowed the designers to play with the colour shifts that occur when dichroic filters are used in conjunction with wide beam floodlights.