By day, natural light creates shadows in the deep coffers of the Tower, creating a distinctive pattern. After dark, we inverted this effect by highlighting the signature graphic apertures of the two bookend cores and working with intermittent lighting from residential windows, shaping an animated 'lantern' effect that lifts and lightens the structure.
Capping the Tower, we uplit its zigzagged crown edge and renewed the famous signage. Challenged to create a design that would allow for views out while maintaining landmark presence and avoiding back-spill into the Penthouse apartment, we embarked on an extensive design, testing and mock-up process. The resulting bespoke detail recreates the letters using graphic outlines and edge-lit mesh to visually fill in the letters without impacting on their transparency.