Armani Fifth Avenue,
New York, USA

To preserve the transparency and the artistic intention in respect of planning conditions for 5th Avenue, we developed a unique light façade from a series of vertical, mirror-polished bars that ‘dissolve’ into the architecture of the building and become increasingly sparse along the building’s W56th Street Elevation.
Armani Corp.
Fuksas Architects
Allan Toft
Ramon Pratt
Project Team
Keith Bradshaw

The façade creates a show-stopping cinematic light façade that wraps the store in a semi-transparent veil.”

The restaurant represents the pinnacle of the Armani 5th Avenue experience and is a flattering environment for both lunch and dinner guests. The light composition balances privacy and glamour by bouncing a warm golden light from the tables on to diners’ faces. Minimal light between the tables allows them to float elegantly within a dark sea. The space is enveloped by diffuse, slow moving patterns from the façade’s light veil – adapted to face inwards in the restaurant, and concealed behind semi-opaque curtains. A light on the curved wall, leading diners into the restaurant ripples like a billowing sail in the wind, triggered by guests passing by.

The interior floors are linked to one another via a sculptural staircase, drifting in form like a plume of smoke. We used light to define the image and experience of the staircase, with apparently invisible sources creating a soft glow that highlights form and provides safe light levels.

Within the high contrast retail space, concealed light pin points each item of clothing as if it were a revered cultural object.

Our concept artwork for the facade also inspired the launch event